In this generation, it’s always easy for business people to market their business by the help of social media platforms. However, it is a must that you familiarize each of these platforms to use them efficiently and effectively. Here’s a guideline to help you identify and select which platform/s are right for your business:
- Identify your target market
- After you have identified, find the social media platform where those people spend time the most
Finally, select a social media platform based on the first two items (above) and be sure that matches your content.